Those who are avid fans of reality TV series can now get their fill through the hayu app, which is launching to all Telus Optik customers in Western Canada.
The all-reality subscription-on-demand (SVOD) service is being made available through Telus and NBCUniversal (NBCUI). Customers in B.C. and Alberta can access hayu directly within Telus Optik TV through channel 336 or from the app home page. This makes Telus the only carrier in Canada to offer a dedicated hayu app directly within its TV interface.
"Since launching in Canada over one year ago, hayu has grown to become the premiere destination for must-have reality TV," says Hendrik McDermott, Senior Vice President, Branded On-Demand, NBCUniversal International. "We are thrilled to now partner with the innovative Telus Optik TV platform and make hayu even more accessible for reality TV fans in Western Canada."
In May 2019, Telus launched a new, streamlined packaging structure for Optik TV that featured streaming services bundled directly within traditional TV packages. When Optik TV customers include hayu as part of their TV package, their hayu subscription fees will appear directly on their Telus bill.
Western Canada appears to have a big following for reality TV: Telus says that Alberta ranks within the top three provinces of those who watch Keeping Up With the Kardashians on hayu, and two-thirds of Western Canadian subscribers tune into that reality show regularly.
hayu offers thousands of hours of reality content with more than 7,000 episodes from over 250 reality shows, including Keeping Up With the Kardashians, The Real Housewives, and Million Dollar Listing franchises. The platform offers extensive choice, with a wide variety of unscripted sub genres including Home and Design, Dating, Cooking, Crime, and Fashion; as well as nostalgic favourites like The Simple Life and exclusive content, such as Love Island (UK and Australia). To prevent spoilers, the majority of shows are available on hayu the same day they premiere on TV.