B&B Electronics Ltd. has confirmed that it is officially changing its name to BB Distribution Ltd. The change, part of an ongoing evolution of the brand, is effective immediately.
"We renamed the company to better capture our "philosophy" and "value proposition," says the company in a prepared announcement.
"This change is not like flipping a switch, we have been turning up the dial on what we do and how we do it for some time now with the best brands in the industry," says Jason Haberman, Sales & Marketing Director.
The logo's core elements have been retained, with a nod to the family of brands under the company's umbrella. In the upcoming weeks, B&B will update its marketing literature, online presence featuring a new website, ERP, and rewards store.
"Our professional profile has grown and evolved over nearly 70 years," adds Alvin Dixon, Owner. "We have altered our logo to reflect who we are today and to symbolize our dynamic future."
BB Distribution imports and distributes 37 brands and employs 33 people in sales, marketing, client services, technical support, and product training in the automotive accessory industry.
"With the expansion of our Eastern warehouse in Ontario and the opening of our French speaking client services office in Montreal, QC, the official name change is the culmination of BB teams work over the past year," adds Dave Berry, Owner.
The Western office can be reached at (780) 439-3901; the Eastern office at (905) 569-9990; Contact the company toll-free at 1-800-239-0636, or via e-mail at firstname.lastname@example.org for the client services team and email@example.com for the sales team.
Established in 1982, BB Distribution is a privately held company, and offers 12V products for automotive, marine, motorsports, and consumer electronics.