In preparation for the upcoming back-to-school season, Apple has updated its MacBook Air and MacBook Pro with new features, and new pricing for college and university students.
The 13" MacBook Air now has True Tone in its Retina display that offers a more natural viewing experience, says Apple. It is now being offered at the lower price of $1,449 for everyday customers and $1,319 for college and university students.
Meanwhile, the entry-level $1,699 13" MacBook Pro has been updated to include the latest 8th-generation quad-core processors, making it twice as powerful. It also include a Touch Bar and Touch ID, True Tone Retina display, and the Apple T2 Security Chip. It will sell for $1,569 for college and university students.
MacBook Air and MacBook Pro are also part of Apple's Back to School promotion, which includes a pair of Beats Studio 3 Wireless headphones with the purchase of a qualifying Mac notebook or iMac.
Student Monitor data, reports Apple, shows that nearly 60% of U.S. college notebook buyers own a Mac.
"College students love the Mac," says Tom Boger, Apple's Senior Director of Mac Product Marketing. "It's the notebook they rely on from the dorm room to the classroom, and the number-one choice among higher education students. With a lower $1,319 student price for MacBook Air and the updated 13-inch MacBook Pro with faster performance, Touch Bar and Touch ID at $1,569 for students, there's never been a better time to bring a Mac to college."
MacBook Air features a thin and light design in three finishes, Touch ID, an 8th-generation dual-core processor, immersive wide stereo sound, and all-day battery life. Its 13-inch Retina display now features True Tone that automatically adjusts the colour temperature of the display for a more comfortable viewing experience.
The 13-inch MacBook Pro packs powerful processors, super-fast SSDs, and all-day battery life. The latest quad-core processors offer up to two times faster performance.
The updated MacBook Air and MacBook Pro are part of Apple's Back to School promotion starting today and available to higher education students, their parents, faculty, staff, and home-school teachers through the Apple Education Store. In addition to a pair of qualifying Beats headphones with purchase of an eligible Mac or iPad, the promotion also includes education discounts on qualifying Mac, iPad, AppleCare, select accessories, and services.
This fall, MacBook Air and MacBook Pro can be updated at no cost with macOS Catalina, the latest version of the desktop operating system, which includes new features, fresh new apps, and powerful new technology for developers. macOS Catalina comes with Apple's popular entertainment apps, including Apple Music, Apple Podcasts, and the Apple TV app, and the new Sidecar feature that enables users to extend their Mac desktop by using their iPad as a second display or as a high-precision input device. New security features keep users better protected and Voice Control lets users control their Mac entirely with their voice.