Fitbit is adding four new wearable devices to its ever-growing line-up, along with a major redesign of its app that will further aid users in achieving their fitness and health goals.
The new models include the Versa Lite, Inspire HR, Inspire, and the Ace 2 for kids aged 6 and older.
The Versa Lite Edition smartwatch includes many of the same core features as the Versa, including PurePulse, 24/7 heart rate and Sleep Stages tracking, more than 15 goal-bases exercise modes, connected GPS, smartphone notifications, four-day battery life, and relative Sp02 sensor that can estimate changes in blood oxygen levels to help track new health indicators, like sleep apnea. It boasts a simple, one-button design, and is swimproof. It comes in a variety of colour options, including white, lilac, mulberry, and marina blue, and will sell for $199.95, the lowest price to date for a Fitbit smartwatch.
The Inspire HR ($129.95; black, lilac and two-tone black and white options) is Fitbit's most affordable 24/7 heart rate tracking device, which also includes exercise and Sleep Stages tracking, 15+ exercise modes, connected GPS, and Relax guided breathing. Geared towards those who are new tot the wearables space, the Inspire ($99.95; black or sangria) includes essential features like activity tracking, exercise and sleep tracking, goal celebrations, Reminders to Move, and timer and stopwatch apps. Both employ a swimproof design with a touchscreen display, smartphone notifications, and up to five days of battery life.
Designed for kids, the Fitbit Ace 2 helps young ones aged 6 and older learn healthy habits, and encourages them to spend more active time with family and friends. It has a new swimproof design with a bumper to protect the screen during kid-related activities, and is available in fun and bold kid-friendly colours, with accessories that include patterned designs. Ace 2 debuts new animated clock faces, 11 motivating challenges to keep kids moving, and colourful avatars and cover photos to personalize profiles within the Fitbit app. Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child's account, which helps them stay on top of their kids' activities. It will be available this summer in watermelon with teal clasp or night sky with neon yellow clasp for $99.95.
Several accessory bands in various colours and designs will be available for the new wearables as well.
Complementing these new devices, the Fitbit app will receive a major redesign that makes it easier to users to view and understand their health and fitness stats, log data, discover new content, see progress in Challenges, and better connect with Fitbit's global health and fitness social community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.
"The power is in the platform we've built that connects our devices, software, services, and engaged community to support people at every step of their journey, and help drive positive behaviour change," says Jonah Becker, Vice President of Design at Fitbit. "We are always looking for ways to enhance that experience, so we redesigned the Fitbit app to give people more ways to tailor it, with easier access to tools and a global community that can help motivate them to reach their goals. This flexible mobile platform will allow us to offer more personalized services in the future, including coaching, guidance and insights based on personal data, making our app more valuable to consumers."
Additionally, the Fitbit Community Feed is expanding this month to more than 80 new markets in nine languages to users across Asia, Europe, and Latin America.