Gentec Appoints Key Account and B2B Sales Manager

Christine Persaud

Published: 01/17/2019 12:46:25 PM EST in Industry

Gentec Appoints Key Account and B2B Sales Manager

Markham, ON-based Gentec International has appointed Chris Bourke as its new Manager of Key Accounts and B2B sales.

In this newly-created position, Bourke will be heading up Gentec's B2B efforts across Canada and leading the company's key account initiatives across all Gentec sales divisions.

He joins Gentec with more than 10 years of experience in the household lighting and electronics space as a key account manager for one of the largest brands worldwide in this category. His prior history building relationships and driving sales will be a welcome addition to the Gentec family, says the company.

"We are pleased to welcome Mr. Bourke and look forward to developing and expanding our B2B channel," says Joel Seigel, President and CEO of Gentec International. "Chris will head up and manage key accounts, and additionally work on creating business to business relationships with new verticals across Canada."

For more information, contact Dick Tuerlings, Managing Director of the Audio Division at Gentec International, at (905) 513-7733 or via e-mail at Bourke can be reached at

Article Tags:  gentec, appointment, key account manager, b2b, sales, industry news, chris bourke


Gentec Appoints Key Account and B2B Sales Manager

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