Erikson Consumer has been appointed Canadian distributor for the Tech Will Save Us line of STEM toys for kids.
The make-it-yourself STEM and circuitry kits and digital tools from the London, UK-based company are aimed at helping kids make, play, code, and invent using technology. The products are all specialized towards the Science, Technology, Engineering, and Mathematics (STEM) fields, inspiring kids from as young as four to develop a love for the sciences.
Launched in 2012, the company has since sold over 100,000 kits in 87 countries. Kits can be found in the MoMA in New York, and the Design Museum in London, and are sold in over 4,000 stores globally. Collaborations include Google, Code Club, The Prince's Trust, BBC, and, most recently, Disney.
Tech Will Save Us was named the Homes and Garden Designer Award for Innovation in 2016, and was selected as the feature business for the Mayor of London's Go to Grow program for high-performing UK businesses. It was also awarded the Parents' Choice Gold Winner.
"The edutainment category is booming," says Wayne Mayall, Vice President, Erikson Consumer Multimedia. "Our partnership with Tech Will Save Us will enable us to put valuable educational tools with great entertainment value in the hands of children and students from coast-to-coast."
"We are thrilled to partner with the expert team at Erikson Consumer," adds Tech Will Save Us' Luke Young. "Canada's tech industry is booming, opening up the jobs of the future. Together we can empower kids across Canada to play and create with tech, resulting in a brighter future for all."
Effective immediately, Erikson Consumer will distribute the complete line of Tech Will Save Us kits, including the Electro Dough Kit, which retails for $37; Thirsty Plant Kit ($50); Synth Kit ($48); Bright Creatures Kit ($55); Electro Machines Kit ($55); Techno Sounds Kit ($55); and the Gamer Soldered Kit ($135).