Smartphone-centric telematics provider Cambridge Mobile Telematics (CMT) has announced its most recent findings on distracted driving. The data collected from more than 65 million trips over the last six months revealed distracted driving occurred during 36.1% of trips nationwide, up five percent from last year.
CMT's smartphone app collects data and provides actionable insights for drivers to improve their on-the-road performance by measuring five driving behaviours: phone use while driving, at-risk speeding, hard braking, harsh acceleration, and cornering.
The most recent data collected showed several patterns of distracted behaviour. The evening commute has the greatest amount of distraction, with 38% of trips exhibiting distracted driving behaviour between 4 p.m. and 6 p.m. Most distractions occur at speeds of 30-40 miles per hour. Drivers spend more time distracted on local roads (57% of the time) versus on highways (43% of time). The average length of distraction time per trip was 2.67 seconds per mile.
This year, CMT also compared distracted driving behaviours across the U.S., analyzing eight specific cities: Boston, Chicago, New York, Los Angeles, Washington D.C., Houston, Philadelphia, and San Francisco. All exhibited more than the national average of time spent distracted while driving with an average of 11% more time distracted per trip (the national average is 36.1%).
Houston and Philadelphia had the highest percentage of trips with distraction with 39.99% and 39.97%, respectively. Philadelphia (3.77 seconds), Boston (3.4 seconds), and Washington D.C. (3.39 seconds) had the longest average length of distraction time per mile. New York, Los Angeles, and San Francisco were the only cities that came in under the national average of trips with distraction, with 32.9% of trips, 33%, and 33.4%, respectively.
"Distracted Driving Awareness Month aims to highlight the epidemic of technology-related distraction that plagues drivers across the United States," says Hari Balakrishnan, Chief Technology Officer of CMT. "In addition to raising awareness, we need to work together to change this driving behaviour, effectively kicking the distraction habit and making our roads safer."