Erikson Consumer has been appointed the Canadian distributor for AcousticSheep LLC, which offers the SleepPhones and RunPhones, soft and comfortable headphones that employ a patented headband design.
Made using environmentally-friendly materials, the idea for the design was developed in 2007 when Dr. Wei-Shin Lai struggled to fall back asleep after a patient called him in the middle of the night. Deciding to try and listen to some meditative music to help her relax, she couldn't find a comfortable pair of headphones she could use to do so. So she, along with her husband Jason Wolfe, a video game developer, came up with the idea. Since then, AcousticSheep ‘phones have been sold in over 50 countries around the world.
"The health and wellness category is booming within CE," says Wayne Mayall, Director of Erikson Consumer Multimedia. "There's an increased focus on quality sleep and getting more exercise - AcousticSheep can help accomplish those goals."
"We're really excited to be partnering with Erikson Consumer as the exclusive distributor of SleepPhones and RunPhones in Canada," adds Dr. Lai, who serves as CEO and founder of AcousticSheep. "Their knowledge of the market and focus on strong relationships will ensure a successful launch into the Canadian marketplace. We're looking forward to a long and fruitful relationship."
The SleepPhones, which have been referred to as "pajamas for your ears," are designed to provide restful, audio-assisted relaxation without bulky headphones or uncomfortable earbuds. Available in either fleece or a more lightweight fabric option, they come in a variety of models and colours, including a Classic (wired) model, Classic with microphone, and wireless with Bluetooth.
RunPhones, meanwhile, are designed for use during sports, like running, embedded in a moisture-wicking headband. Like the SleepPhones, they come in a variety of models and colours, including a Classic (wired) model, Classic with microphone, and wireless with Bluetooth.
Pricing for SleepPhones and RunPhones is $50 for the wired model, $80 for the wired model with microphone, and $130 for the wireless Bluetooth model. The complete line will begin shipping from Erikson Consumer to Canadian retailers in June.