Air Miles is expanding its loyalty program such that members can now earn Miles at more shops, including wholesale clubs and alcohol retailers in addition to partner grocers across Canada.
“How we buy groceries, everyday essentials, and little luxuries is shifting, and we believe the way brands reward Canadians needs to change to keep pace,” says Shawn Stewart, President, Air Miles. “Consumers are looking for programs that give them greater flexibility and help them save money, and we’re leading the way with program innovations.
“In 2023,” he continues, “Air Miles gave Canadians $76 million in redemption value on everyday essentials. With the program changes we’re announcing today, we are giving Canadians better earning power nationally and expect to issue 60 per cent more Miles to our credit card holders in this category – without being tied to any one retailer or loyalty program.”
Currently, credit card holders have been earning two-times the Miles on grocery purchases at retailers across Canada. Now, you will also earn two times the Miles at any eligible wholesale club or alcohol retailer when paying with that card. This includes shops like Costco and LCBO stores in Ontario. BMO Air Miles World Elite Mastercard collectors earn 2 Miles for every $12 spent at any eligible grocery store, wholesale club, or alcohol retailer, while those using their BMO Air Miles Mastercard earn 2 Miles for every $25 spent.
Additionally, the Air Miles Receipts offering, introduced in 2023, is being expanded beyond grocery banners to other categories. With this feature, members can enjoy in-app offers and receipt scanning technology to earn Miles on eligible grocery purchases. Starting May 23, collectors can earn Bonus Miles on eligible purchases at alcohol retailers across Canada, with many more categories to come.
Air Miles welcomes Instacart to airmilesshops.ca, allowing collectors to enjoy Miles-earning opportunities on grocery delivery. This is in addition to food delivery orders at DoorDash, HelloFresh, and more. Members can also redeem Cash Miles for e-vouchers they can use at SkipTheDishes, DoorDash, UberEats, and several restaurants across Canada.
“By covering 94 per cent of national grocers with Receipts and now extending to alcohol and wholesale club outlets nationwide with our credit card multiplier, we continue to offer Canadians enhanced opportunities to earn greater value no matter where they shop, whether it’s a local store, big grocery chain, wholesale club or at a big box store,” Stewart continues. “We remain committed to enriching the program’s offerings. Last year, we introduced 55 new brands alongside our existing 300+ leading Canadian, global, and online retailers. With the addition of a new national high-frequency partner, exciting new brands featuring card-linked offers (CLOs), and an upcoming unveiling of a new brand platform and value proposition coming in the next several months, we’re dedicated to continually enhancing the AIR MILES experience.”
The Air Miles Reward Program is a loyalty program with over 9.5 million active collector accounts, representing more than half of all Canadian households. Air Miles collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country.