Singing Machine, a manufacturer of karaoke products, has partnered with CBS Consumer Products to launch a Carpool Karaoke Mic that can be used for singing in the car.
Inspired by the popular segment from the late night talk show The Late Late Show With James Corden, which has also been turned into a series with Apple Music, the device can wirelessly connect to your smartphone via Bluetooth and car's FM tuner or via Aux cord. You can then stream your favourite songs from music apps like Spotify, Pandora, and YouTube, and hear your voice over the car's speaker system as you sing along. The unit has a rechargeable battery, high-fidelity mic with independent mic volume and echo controls, and fun lights that pulse and sync with the music. The company notes, of course, that the singing is intended only for passengers.
The Carpool Karaoke Mic will debut at the New York Toy Fair next week, where show-goers will be able to experience it for themselves inside a Mercedes Benz G550 Wagon.
"As the worldwide leader in home consumer karaoke products, we're thrilled to be partnering with CBS and Carpool Karaoke to be the first to deliver a line of products for use in the car that are in the spirit of the segment's fun and engaging energy," says Singing Machine CEO Gary Atkinson.
Adds the company's Vice President of Global Sales & Marketing, Bernardo Melo: "Carpool Karaoke is a global, viral phenomenon that is all about the joy of music and singing. We believe Carpool Karaoke, the Mic is the perfect complement to our Singing Machine brand, and we can't wait to bring a unique twist to the Carpool Karaoke universe."
Of the many Carpool Karaoke segments that Corden has done, which include him driving around town with a famous musician as they chat and belt out top tunes, the one with Adele has become the most-watched edition with an impressive 192 million views on YouTube. The segment has the second and third most-watched clips in the history of late night with Justin Bieber and One Direction, respectively. Other musicians who have been featured include Paul McCartney, Elton John, Sia, Bruno Mars, Stevie Wonder, and Jennifer Lopez; along with other non-musicians like First Lady Michelle Obama.
The product sounds neat, but one must also wonder how this could contribute to distracted driving. While the driver himself should not be participating, can a really bad singing voice coming through the car's speakers be distracting? Is it any more distracting than music that would be coming through the stereo anyway? It will be interesting to hear how New York Toy Fair attendees feel after having the chance to try it out.
Carpool Karaoke, the Mic will be available this summer for US$50.