What goes viral these days? According to YouTube's annual list of top videos, it ranges from a frisky sea lion to a toddler stealing popcorn from Prince Harry.
The annual #YouTube Rewind list shows that people still love watching videos of super-cute animals and babies, which dominated the top-10. The top-10 videos, all of which can be viewed with a simple YouTube search, were:
Sea lion drags girl into Steveston waters
Eminem Rips Donald Trump in BET Hip Hop Awards Freestyle Cypher
Animal Adventure Park Giraffe Cam
Ping Pong Trick Shots 3 | Dude Perfect
Northern Ontario Moose vs Wolf
Woman interrupted during BBC interview
Sneaky toddler steals Prince Harry's popcorn
In a Heartbeat - Animated Short Film
$1 donut vs. $100 donut
France 24 en direct - 24 hour livestream news channel
The video of April the Giraffe giving birth to her baby Tajiri live was viewed by an audience of 1.2 million, setting a record for the most popular livestream on YouTube.
YouTube is also a repository for viewing music videos. Not surprisingly, Luis Fonsi's Despacito featuring Daddy Yankee was the top-viewed videos for the year. But it also receives the honour of being the most viewed YouTube video of all time, with a whopping 4.4 billion views. Meanwhile, Justin Bieber's remix of the tune, along with his appearance on DJ Khaled's I'm The One, gives the Canadian pop singer four videos that have all broken the one-billion-views mark.
Taylor Swift's Look What You Made Me Do set the all-time record for most views in the first 24 hours, earning 43.2 million views in its first day. This year was definitely a hot one for music, as among the top 10 debuts in YouTube history, seven were released in 2017.
Rounding out the top 10 behind Despacito were: Ed Sheeran - Shape of You [Official Video]; DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne - I'm the One; Bruno Mars - That's What I Like; Kendrick Lamar - HUMBLE; Taylor Swift - Look What You Made Me Do; The Weeknd - Reminder; Zedd & Alessia Cara - Stay (Lyric Video); Cardi B - Bodak Yellow; and Shawn Mendes - There's Nothing Holdin' Me Back. It's worth noting that four artists on the list are all Canadian.
When it comes to movies, studios got more creative this year with their pre-marketing campaigns, with both Thor: Ragnarok and Deadpool 2 releasing a series of short films on YouTube that played up their comedic main characters. But as we wait for the release of the next instalment of Star Wars on December 15, the teaser trailer for this highly anticipated film claims the top spot in this year's ranking.
Canada's Top Movie Trailers of 2017 were:
Star Wars: The Last Jedi Official Teaser
IT - Official Teaser Trailer
Thor: Ragnarok Teaser Trailer
Black Panther Teaser Trailer
DEADPOOL 2 Teaser Trailer (2018)
JUSTICE LEAGUE - Official Trailer 1
THE BOSS BABY "Diapers" Trailer Tease (Animation, 2017)
THE EMOJI MOVIE Trailer 1 - 3 (2017)
BLADE RUNNER 2049 - Official Trailer
SPIDER-MAN: HOMECOMING - Official Trailer #2
The YouTube Canada Ads Leaderboard showcases the most creative ads that Canadians chose to watch during the year. The Top Ads are selected based on an algorithm that factors in metrics including views, watch time and shares.
YouTube Canada Ads Leaderboard 2017 is as follows:
The Canadian Dream - Chevrolet Canada (Creative - McCann, Media - Dentsu Aegis Network)
SickKids VS: MomStrong - SickKids (Creative - Cossette, Media - Cossette)
#MostCanadian Airline Ever - WestJet (Creative - In-house, Media - Media Experts)
The Great Canadian Chase - Coca-Cola Canada (Creative - Sid Lee, Media - Carat)
Nintendo Switch - Nintendo (Creative - Leo Burnett, Media - Zenith)
Born the Hard Way - Budweiser (Creative - Anomaly, Media - UM)
Worlds Apart - Heineken (Creative - Publicis)
Hero's Journey - Kia Motors America (Creative - Innocean, Media - Innocean)
Bringing Canadian Families Together - Catelli Pasta (Creative - Environics, Media - Bam Strategy)
The Rock and Siri Dominate the Day - Apple Canada (Creative - TBWA\Media Arts Lab, Media - OMD)
YouTube is clearly becoming more of a compelling option for viewing videos of all kinds, not just crazy and cute cat videos and Millennial-focused "shows." It will be interesting to see what 2018 will bring.
The video of a sneaky toddler stealing Prince Harry's popcorn at the Invictus Games was the 7th most popular video on YouTube in 2017, raking in, at last count, more than 17.5 million views.