Those who wish to get their fix of a latte, frappuccino, Americano, or other coffee and related beverage can now have it delivered right to their door through Uber Eats, which has now officially launched Starbucks through the delivery platform.
Canadians can order Starbucks beverages and food via the Uber Eats app and have it delivered for a small fee. Delivery is available in major cities, including Toronto, Vancouver, and Calgary, with hundreds of stores participating nationwide. Items will come in packaging that ensures they remain hot or cold, and menu items will be customizable, as they are when purchasing in person.
Using the Uber Eats app and Starbucks Delivers, customers can then track their order from iOS and Android devices to see how long until their morning coffees arrive to the office for a meeting, or treats arrive home for after dinner.
Starbucks says the partnership allows the company to leverage Uber's established expertise in quick service delivery while also potentially reaching new customers on the Uber Eats platform.
"Our success is rooted in our ongoing commitment to bringing exceptional customer experiences through significant investments in technology and product innovation," says Michael Conway, President, Starbucks Canada. "Uber Eats is the ideal partner to help share the Starbucks Experience wherever our customers are. Learning from our global Starbucks Delivers rollout, we've incorporated unique company packaging and standards to deliver Starbucks products to Canadians without compromising the high-quality of handcrafted beverages, food and service they expect from us."
The global online food delivery market currently represents a $95 billion opportunity, says Starbucks citing Statista's eServices Report 2019 - Online Food Delivery, and is projected to grow by more than 11% annually through 2023. Starbucks now offers delivery service in 12 of the company's global markets and expects to trial delivery pilots in other countries this year.
"We know that Starbucks fans are passionate about the brand and they'll be delighted that they can now enjoy most of their favourite products whenever and wherever they are at the tap of a button," says Dan Park, General Manager, Uber Eats Canada. "Order your team their favourite lattes for the Monday morning meeting or have lunch delivered to the park. Uber Eats is very excited about partnering with Starbucks to unlock the power of on-demand delivery."