Staples Canada, now known as The Working and Learning Company, has launched a National Tech Trade-In program at its stores across Canada.
Through the program, customers can trade-in any phone, tablet, Macbook, or iMac at their local Staples store to receive a gift card in return. The gift card can be used immediately in store, and its value is determined by the age and type of device. Any technology that's traded in will be responsibly recycled.
According to a survey conducted in 2018 by Environics Research for Consumers Council of Canada, 88% of those who had recently purchased a smartphone bought it as a replacement.
"Staples Canada has changed, and this program is one of many new initiatives that we're bringing to our stores as we become a more dynamic partner to our customers and the communities that we're in," says David Boone, CEO, Staples Canada. "With this program, our customers won't have to think about what to do with their old device when upgrading to a new one - we can take care of it for them. Better yet, they'll get some money back to spend in-store."
If the device brought in for evaluation doesn't have an eligible value, it can still be recycled for free at most Staples Canada locations.
Since 2014, Staples Canada has recycled over 14 million kilograms of e-waste through its in-store recycling programs. Customers can also recycle other items in store for free, including batteries, ink and toner cartridges, and writing instruments. However these items don't have a trade-in value.
"Programs like these help us remain a relevant retailer to our customers," continues Boone. "This program along with our electronic recycling initiatives are another way that Staples Canada has emerged as The Working and Learning Company."
Visit staples.ca/techtradein to learn more about Staples Canada's National Tech Trade-In program, or to find a location near you.