Conciding with the 2018 Just for Laughs Festival, which is set to take place in Montreal later this month, Bell Media's SnackableTV short-form video app will be launching its first interactive series Jokeoff.
The comedy series, which is a SnackableTV original produced in association with Just For Laughs, allows users to choose the winning stand-up comedian using in-app voting.
In a bracket-style battle reminiscent of the March Madness college basketball tournament, Jokeoff begins with 32 comics who go head-to-head in 16 match-ups featuring some of their best material curated from the Just For Laughs archives. Some of the first-round battles include Dave Chappelle vs. Jeff Foxworthy; the late Joan Rivers vs. Kevin Hart; Ali Wong vs. Patrice O'Neal; Wanda Sykes vs. Ronny Chieng; and Don Rickles vs. Mark Forward.
"We're thrilled to present SnackableTV's first-ever original series, and look forward to seeing how users engage with the in-app voting feature," says Mike Cosentino, President, Content and Programming, Bell Media. "SnackableTV is the perfect platform for the hilarious, on-the-go content featured in Jokeoff."
"Jokeoff is tailor-made for mobile users who want terrific interactive content at their fingertips," adds Bruce Hills, President, Just For Laughs. "We've mined the Just For Laughs archives for perfect stand-up bits that will let SnackableTV users control their favourite comics' destiny in a great comedy competition."
SnackableTV users have one week to vote for their favourite stand-up bit in each bracket which determines who moves onto the next round. Each round lasts for one week, and voting closes on July 29, the last day of the Just For Laughs Festival. The winner of the series will be revealed on July 30.
Users will receive regular updates on which comedians are in the lead to encourage engagement with the series and to ensure their favourites avoid elimination. Audiences will also be invited to share their picks through social media and debate who deserves the title of funniest stand-up comic.
The series is produced by Brent Schesis, Anton Leo, and Bruce Hills, President of Just For Laughs. Sarah Fowlie is Director, Original Programming, Comedy, Bell Media. Corrie Coe is Senior Vice-President, Original Programming, Bell Media. Tracey Pearce is President, Distribution and Pay, Bell Media. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.