Staples Canada has launched a first new concept store in Kirkland, QC under its Working and Learning Company name, boasting a new design, new services, and new product offerings.
The concept stores will focus on "providing customers with a new experience that's rooted in community, inspiration, and solutions that will help Canadians work, learn, and grow together."
In addition to the Kirkland location, a second new concept store will open in downtown Toronto in January. Each store will feature a new and refreshed logo, and a completely redesigned retail experience that Staples says is more modern, with clear sightlines. The stores have been divided into zones that better help customers discover ways to improve how they work and learn including: Tech and Connect, Write and Create, Print and Paper and Workspaces.
There will be vignettes and feature tables showcasing products for different types of work environments, where customers will be able to interact with them, and find curated product solutions. These will include new Pen and Journal Bars as well, and a Tech Discovery Zone.
Each store will include a space called Spotlight for community members, entrepreneurs, educators, and students to meet, share ideas and learn through a weekly Spotlight Speaker Series. These will include product demos and entrepreneurial networking events, and weekly speakers.
Additionally, thousands of new products have been introduced both in stores and online. In tech, the retailer will offer products from "every major technology brand," organized by category, with experts on hand to help customers with their office technology needs.
The Toronto store on University Ave. will include a co-working space called Staples Studio, providing entrepreneurs and businesses with space and resources to work, including the full-service Mos Mos cafe.
The company is re-launching the Solution Shop service business as well, which will provide support for businesses, along with new, relevant categories, such as digital marketing services.
The store will partake in an omni-channel experience, with both a bricks-and-mortar and online presence from coast-to-coast. For 85% of customers, says Staples, they can deliver next day with minimal or no shipping fees.
Available in stores across Canada, the new Solution Shop will contain solutions for individuals, entrepreneurs, businesses, students, teachers, and anyone else with needs around print and marketing, digital marketing, technology services, and more to help solve problems and grow businesses.
"The way people work and live is changing in profound ways, and Staples Canada is adapting to help our customers work, learn and grow," says David Boone, CEO, Staples Canada. "We spoke to thousands of entrepreneurs, teachers, students and parents to gain insights on what we could do to better suit their needs, and we're delivering a solution unique to Canada. Every decision we make is driven by thinking differently about the needs of our customers.
"The environment we've created in our concept stores," he continues, "invites anyone coming in to spend time with us, find a place to relax and hang out, explore products, grab a coffee, share ideas and work together."