In celebration of the QLED TV Canadian launch, unveiled at an exclusive event on the platform and in three rail cars on April 12th at Toronto's Union Station, Samsung partnered with Canadian cinematographer, Jon Simo, to provide Canadians an opportunity to get closer to the country's beautiful landscapes cleverly presented on Samsung QLED TV that had been positioned to simulate the windows of the passenger train2.
Simo embarked on a cross-Canada journey by train - capturing breathtaking 4K content from several iconic Canadian landmarks, including the dazzling peaks and jewel-coloured lakes of the Canadian Rockies to the phenomenal Bay of Fundy in Atlantic Canada.
"The Samsung QLED TV redefines picture quality with 100 per cent colour volume, in addition to smart technology and stunning design from every angle," said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada to a packed train where Jon's colourful footage was showcased as part of a virtual-Cross Canada train journey, providing guests a "moving train" experience with a series of Samsung QLED TVs replacing the windows.
Featuring interactive QLED TV demos boasting a variety of 4K content, including engaging time-lapsed videos captured by Jon, the event provided an opportunity for Samsung to celebrate Canada's scenic vistas and mark the next innovation in TV.
"As an artist behind the camera, I value how picture quality and colour range impact the viewing experience of my creative work. Partnering with Samsung provided an opportunity to bring Canada's vibrant colours to life on the QLED TV," said the Canadian cinematographer.
Samsung's team demonstrated how "Samsung QLED TV takes Quantum dot technology to the next level with advancements in light efficiency, stability and a wider colour spectrum" stated Mark Childs Chief Marketing Officer, Samsung Electronics Canada who emphasized "how with new metal Quantum dots, the QLED TV addresses aspects of picture quality, including viewing angle, colour volume, brightness and bold contrast. The QLED TV can express accurate colour to achieve a 100 per cent colour volume1 -earning accreditation by Verband Deutscher Elektrotechnieker (VDE), one of Europe's largest technical-scientific associations".
In addition to the window simulation panels on the trains, Samsung used the train platform to showcase a range of stylish stands6 that provide an opportunity to customize living spaces. The Gravity Stand7 features a swivel function, allowing for easy rotation of the TV for a personalized viewing angle. The Studio Stand is similar to an easel where the cables are hidden through the stand's legs for a streamlined, sophisticated look. Bugos was particularly enthusiastic for the No Gap Wall-mount solution4that positions the completely bezel-less QLED TV flush against the wall, keeping the home entertainment space clean and sleek. The nearly undetectable Invisible Connection cable5 and one connect box eliminates cable clutter. Only 1.8mm in diameter, the transparent optical cable enables the TV's connected devices to come together seamlessly.
All the QLED panels on display reley on the Samsung Smart Hub that has been expanded to offer an even more intuitive and unified experience in addition to an enhanced Samsung One Remote Control that supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App - available on Android or iOS mobile devices.
The Samsung QLED TV lineup of Q7 and Q8 models are available now at select retailers across Canada. Q7-series flat screen models are priced at for $3799.99 (55") MSRP, $5499.99 (65") MSRP and $7999.99 (75") MSRP. Q8-series curved screen models are priced at $4799.99 (55") MSRP, $6499.99 (65") MSRP and $8999.99 (75") MSRP.