SFM to Distribute Niles

Christine Persaud

Published: 04/16/2018 08:44:06 AM EST in Industry

SFM to Distribute Niles

Nortek Security & Control (NSC) has announced the appointment of Montreal-based SFM to serve as a Canadian distribution partner for Niles audio products.

According to Jeff Costello, Vice President of Sales at NSC, the arrangement will bring Niles solutions to more resellers, integrators and retailers throughout Canada, and help strengthen the position of the Niles brand throughout North America.

"SFM has a 40-year history of providing AV integrators with the solutions their customers demand, including our Furman and Panamax brands," says Costello. "SFM's expertly trained sales force will help dealers deliver Niles solutions to more custom installations throughout Canada."

"Distributing the Niles product line in Canada was the right business decision for SFM and our dealers, and it further supports our long-lasting relationship with Nortek Security & Control," adds Steven Freytag, General Manager of SFM's Custom Installation Division.

For additional information, contact the SFM CI team at ci@sfm.ca.

Article Tags:  sfm, distributor, niles, appointment, audio, custom integrator, industry news


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