Prime "Day" 2019, which took place over the two-day period from July 15-16, broke records once again, surpassing Black Friday and Cyber Monday combined, worldwide, with more than 175 million items purchased via the site.
Over the two days, Amazon offered more than a million deals exclusively for its Prime members. Best-selling items in Canada included the PlayStation 4 Slim with Spiderman and Horizon Zero Dawn, the LifeStraw personal water filter, and 23andMe Health + Ancestry kits.
In addition to products from third-party sellers, Prime Day 2019 was also the biggest event ever for Amazon devices worldwide, with deals on items like the Echo Dot, Fire TV Stick, Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.
Members in 18 countries shopped, which is double the number since the first Prime Day five years ago. Amazon welcomed more new Prime members on July 15 than any previous day, and almost as many on July 16, making these the two biggest days ever for member signups. In Canada, customers can sign up for a free 30-day trial and opt for sign on month-to-month or buy an annual subscription.
Customers purchased twice as many Ring and Blink devices this Prime Day as last year, when comparing two-day periods. Prime Day was the biggest event ever for Alexa devices with screens, such as Echo Show and Echo Show 5. This was also the best Prime Day ever for Fire tablets.
Customers purchased two times as many Fire TV Edition Smart TVs as last year's record-setting Prime Day, when comparing two-day periods.
This Prime Day was also the biggest sales event ever for eero devices on Amazon-customers purchased six times as many devices as any previous sales event for eero.
The top purchases in the U.S. were the LifeStraw personal water filter, Instant Pot Duo60, and 23andMe Health + Ancestry kits.