The Munich High End (MOC) exhibition has become the latest trade show victim of the coronavirus. The High End Society Service GmbH has made the decision to cancel the event this year due to the worsening trends with the spread of the coronavirus.
The High End Society considered all of the criteria along with the Board of the High End Society e.V. before coming to the conclusion. And since infections in Italy have rapidly been increasing in addition to the countries affected in Asia, the organization says it is unsure how the virus will spread through Europe. The High End show takes place in Germany.
"That is why as organizers of an international trade show, we consider it our responsibility to act in a timely manner," says Ste- fan Dreischärf, Managing Director of High End Society Service GmbH. "On the one hand, this move seeks to safeguard the health of all stakeholders and, on the other hand, to work towards averting possible economic losses of the exhibitors.
"We naturally regret having to take this step," he continues. "But we take our duty of care towards our exhibitors, visitors and employees very seriously."
The High End Society says it has been weighing the possible consequences for the annual exhibition since the virus began to spread rapidly in China in mid-January. They would reassess the situation by looking at the global spread as well as the international trade show and exhibition scene. At the beginning of February, High End Society offered Chinese exhibitors options for withdrawing from their participation at the show. Over the last few weeks, the company has continued to receive inquiries from other companies about whether the situation would impact the show or not.
About 500 trade visitors from 40 countries had registered for High End 2020. Trade visitors and end users who have already purchased a ticket will receive a refund.
Last month, GSMA announced the cancellation of the Mobile World Congress (MWC) trade event, which takes place every year in February in Barcelona. Facebook also cancelled its F8 developer conference. Other tech events that have been canceled due to concerns about the virus include Cisco Live Melbourne which was to take place this week in Australia; The Game Developers Conference (GDC), originally scheduled for March 16-20 in San Francisco; Intel Lab Days, which was also to take place this month in San Francisco; and the Geneva International Motor Show, which would have taken place March 5-15 in Switzerland (the country has banned all events with more than 1,000 people).
Many other trade shows are scheduled to take place soon, but you might want to keep an eye on the news to ensure that they will still be taking place. This includes South by Southwest (SXSW) in Austin, TX (March 13-22), TED, Vancouver, April 20-24, and Google I/O in Mountain View, CA from May 12-14. None of these events have been canceled just yet. "We'll continue to monitor developments around COVID-19," said a Google spokesperson, "and follow the best practices laid out by the CDC, WHO, and other relevant entities."