Miele will be opening a new flagship brand store in Yorkdale Shopping Centre in Toronto this summer, marking the company's first location in a premium shopping mall.
"We are extremely excited about our partnership with Yorkdale Shopping Centre, and believe that this new location will make the Miele brand even more accessible to even more consumers," says Yves Dalcourt, President, Miele Canada.
The store will measure 2,200 square feet in size, and welcome Yorkdale's approximately 18 million annual visitors.
Miele, which has been in Canada since 1989, is headquartered in Vaughan, ON, about 45 minutes outside of downtown Toronto. Since 2004, the brand has opened four Miele Experience Centers located in Calgary, Montreal, Toronto and Vancouver. The new Yorkdale location will reinforce the Miele brand image, focused on four areas: quality, design, innovation, and sustainability.
"We are delighted to welcome Miele to Yorkdale and offer this premium brand to our shoppers," says Claire Santamaria, General Manager of the Yorkdale Shopping Centre. "Miele's international reputation as the world's leading manufacturer of premium domestic appliances is well known in this market. We know that the Miele store experience will showcase the best that Miele has to offer shoppers the world over."
Miele manufactures a wide range of home appliances, including cooking, baking, and steam-cooking appliances, refrigerators, coffee makers, dishwashers, and laundry and floor care products. The company also makes dishwashers, washers-extractors, and tumble dryers for commercial use, as well as washer-disinfectors and sterilizers for use in medical and laboratory applications through its Business Unit Professional line.
Just before Christmas last year, Dyson opened its first Canadian demo store in Yorkdale as well.