Mastercard has announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its Pay on Demand platform.
Mastercard's Pay on Demand platform is designed to accelerate digital inclusion by bringing together financial institutions, original equipment manufacturers, and telcos to holistically solve issues that have limited device financing in emerging markets. In line with Mastercard's principles for data responsibility, the solution allows consumers to access devices in a pay-as-you-go model.
"At Mastercard, we see a connected world where opportunity and prosperity are possible for everyone, everywhere," says Jorn Lambert, Executive Vice President, Digital Solutions, Mastercard. "The Pay on Demand platform enables us to deliver on that vision and foster financial inclusion, giving consumers an opportunity to participate in digital commerce. By combining Samsung's device management and security expertise with Mastercard's innovative technology, we are creating an ecosystem that can deliver measurable, positive impact to the communities we serve."
Mastercard is collaborating with key players in the ecosystem to drive inclusion through connectivity and smart devices. To accomplish this, the Pay on Demand platform consists of four components: a lending marketplace that brings together lenders who provide consumers with access to affordable device financing; security that leverages Samsung's embedded Knox security platform to ensure the integrity and safety of consumer data and transactions; data to provide tools for consumers to analyze and build their credit history from usage data; and payment in partnership with telcos that provides an opportunity for consumers to obtain virtual card numbers that can be used to pay for their device and make transactions everywhere Mastercard is accepted.
"Our vision is to inspire the world and shape the future through transformative ideas and technologies," says KC Choi, Executive Vice President, Global Mobile B2B, Samsung. "This partnership with Mastercard is our way of making that future available to everyone by helping to close the digital divide, especially in emerging economies and countries."
The platform, built by Mastercard Labs, will be launched with the Samsung Knox team in the Middle East and Africa region in early 2020 and extend to additional regions later this year.