LG Booth Tour at CES 2020

David Susilo

Published: 01/09/2020 02:41:07 PM EST in CES 2020

LG Booth Tour at CES 2020

There's a plethora of new TVs coming from LG as I observed through my in-depth tour with the Canadian team.

Entering the booth via "The Wave" OLED display, which consists of 255 wavy OLED panels put together into a gargantuan work of art, I was soon then welcomed by LG's drop-down 8K: LG's latest 8K TVs also feature upgraded performance thanks to the new α (Alpha) 9 Gen 3 AI Processor. By leveraging deep learning technology, the 2020 lineup delivers optimized picture and sound quality for all types of content through AI-based 8K upscaling. The 2020 lineup includes premium 88" and 77" LG Signature OLED 8K TVs (models 88/77 OLED ZX) and advanced LG NanoCell TVs (models 75/65 Nano99, 75/65 Nano97, 75/65 Nano95), with every model exceeding the industry's official new 8K Ultra HD definition set by the Consumer Technology Association (read: the international legitimate standard) with trusted independent lab TÜV Rheinland validating that LG Signature 8K TVs exceed this definition.

LG's latest 8K TVs also feature upgraded performance thanks to the new α (Alpha) 9 Gen 3 AI Processor. By leveraging deep learning technology, the 2020 lineup delivers optimized picture and sound quality via the AI-based 8K upscaling applying Quad Step Noise Reduction and frequency-based Sharpness Enhancer. There is also Auto Genre Selection that recognizes the type of content being watched and automatically applies the ideal picture settings among four genres: movie, sports, standard, and animation. As usual, I can only recommend switching off the Auto Genre to eliminate any misinterpretation and set it to the movie setting if you want a set-and-forget experience.

As for sound, LG's AI Sound Pro analyzes and classifies the audio of content among five categories - music, movies, sports, drama, or news - for clearer voices and more detailed background sound.


As much as I dislike soundbars, I have to admit that it is a growing segment. After all, not too many people have the space for even the simplest 5.1.4 configuration that I'm using in my theatre. Even if you do not want a soundbar, sound quality from a TV alone might be awful enough that you'll need one just to make it sound good.

LG's 2020 range again leverages the company's partnership with Meridian Audio with more models featuring the company's finely-tuned technologies such as Bass and Space, which boosts low-frequency reproduction and widens the soundstage and Image Elevation (read: virtual height). Furthermore, the majority of the 2020 lineup supports Dolby Atmos and DTS:X.

New for LG premium soundbars (shown as a prototype at last year's CES), AI Room Calibration guarantees more optimized sound by automatically tailoring output to the specific characteristics of the room. These advanced models are self-calibrating - to an extent, able to recognize and analyze tones to assess and approximate the dimensions of a given space and adjust accordingly. Based on the demo, while playing content mastered with Dolby Atmos or DTS:X, this technology allows users to enjoy a realistic surround sound with audio that appears to originate from multiple directions.

The flagship SN11RG shown in the picture is a 7.1.4-channel system complete with two wireless rear speakers that deliver forward- and up-firing sound for 360 degrees of enveloping bliss.


LG Gram laptops will now be available for the Canadian market. Originally only available for the U.S. market, LG is now introducing the second generation of their feather-like laptops to Canada in 14", 15", and 17" sizes. Examining the 17" LG Gram is quite a revelation. With its weight being less than my 13" laptop, the LG laptop is no slouch in the performance department either, ready for 4K video editing.

With a larger 80Wh battery in both the 17Z90N (17" model I tried) and 15Z90N (being the 15" model), users can still enjoy hours and hours of use away from an outlet with no sacrifice in portability. The new LG grams also come with Wi-Fi 6 ensuring enhanced wireless connectivity, better efficiency, and lower battery consumption. The new LG Grams feature a Mega Cooling System to keep the devices running cool and quiet under all usage scenarios. I've used it in a quiet environment and this laptop is virtually silent. Perfect for my writing and Photoshop work.

A 2-in-1 model is also available, but alas, it won't come to Canada this year. Next year, perhaps?


Article Tags:  lg, booth tour, ces 2020, alpha 9, 8k, soundbar, lg gram


LG Booth Tour at CES 2020

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