The Kidoodle.TV safe streaming service from the Calgary-based company will be available globally on Hisense and Toshiba TVs that are powered by the VIDAA smart TV operating system.
A Parent Media Co. Inc. (APMC) has made the kids-only streaming service, Kidoodle.TV, available to millions customers through the arrangement, which will see the Kidoodle.TV channel added to home screens on all VIDAA-enabled Hisense Smart TVs (2019 and up).
"Bringing child-focused content to our TV screens is now more important than ever with families searching for safe, quality content for their children," says Guy Edri, Executive Vice President of Business Development for Hisense's VIDAA platform. "And bringing Kidoodle.TV to our platform is part of our mission to ensure that our customers have access to the best free, advertising-supported content in one easily accessible, curated experience."
Kidoodle.TV provides over 21,000 episodes of kid-focused content, all within a safe environment where every episode has been vetted.
"With recent, dramatic increases in viewership, we are highly aware of the demand for quality content during these difficult times," says Neil Gruninger, APMC's President and Chief Product Officer. "With over 21,000 episodes, we have one of the largest streaming libraries for kids. We are committed to increasing and refreshing our library on a regular basis to support our viewers while providing maximum value to parents who are able to access the Kidoodle.TV channel without a fee.
"We are aware," he continues, "that families are experiencing subscription fatigue and have seen significant increases in usage across our ad-supported service in the last two months as parents look for support from child-friendly platforms. Usage on the Kidoodle.TV service had a 150 per cent increase spike as of late-April. We believe this collaboration with Hisense is the perfect way to quickly reach and support millions of families with our Safe Streaming option."
The Kidoodle.TV channel will hit Hisense Smart TVs in spring of 2020 in over 120 territories globally.
Kidoodle.TV is already available in over 140 countries and on thousands of connected devices, including iOS, Android, Apple TV, Fire TV, LG, Samsung, Chromecast, Roku, Amazon, Connected TVs, HTML5 Web, and many other streaming media devices.