Instant Brands Family Expands Beyond the Instant Pot

Christine Persaud

Published: 10/08/2019 06:30:01 AM EST in Electronics

Instant Brands Family Expands Beyond the Instant Pot

The Instant Pot has taken the small appliance market by storm, consistently being one of the top sold devices on Amazon Prime Day and through the holidays. And now parent company Instant Brands, based in Canada, is diversifying beyond the multicooker with the addition of 10 new small kitchen appliances.

Like the Instant Pot multicooker, which is designed to function as a pressure cooker, slow cooker, steamer, rice cooker, and more, the new products are made for multi-taskers and space-saving.

First is the Instant Vortex Plus Air Fryer Oven, a 10-quart, 7-in-1 Air Fryer Oven designed to create healthier versions of crispy dishes. It has 14 preset Smart Programs to easily air fry, roast, bake, broil, dehydrate, reheat or rotisserie food using little or no oil.

Then, there's the Instant Vortex Air Fryer, a 6-quart, 4-in-1 Air Fryer that can fit up to 2lbs of French Fries or a 4lb chicken in a small countertop footprint. It includes easy one-touch controls.

The Instant Ace Nova and Ace Plus Cooking and Beverage Blender is a high-speed blender that can cook. It allows you to make hot soups, dairy-milk alternatives, nut butters, stews, mains, sides, dips, spreads, sauces, and frozen treats. By using a concealed heating element to cook soups without having to puree them, you can decide how creamy or chunky you'd like your soup to be.

Instant Zest and Zest Plus Rice and Grain Cooker comes in two different sizes - 8-cup and 20-cup - and can cook rice as well as steam veggies, fish, and more.

Instant Omni and Omni Plus Toaster Oven is an 11-in-1 toaster oven and air fryer that can toast up to six pieces of bread at the same time, bake a 12" pizza, dehydrate jerky, bake a cake, or even rotisserie a whole chicken. The Instant Omni and Omni Plus feature simple, easy-to-use preset buttons and dials that lets you customize programs.

"Since Instant Brands' inception, we have worked tirelessly to improve the kitchen experience for families and cooks alike - from novices to expert chefs - who seek to prioritize their passions and their families without compromising healthy eating habits," says Dr. Robert Wang, Founder and Chief Innovation Officer of Instant Brands Inc. "We've always taken a consumer-driven approach to innovation, and the feedback we receive about what our customers want next plays a fundamental role in our product development process. We are so excited to unveil this new Instant family of appliances in response to that feedback and look forward to continuing to lead the category and build upon our loyal and passionate fan base to further spread the Instant Pot brand love."

Instant Brands has also added new features to its Instant Pots, including a new inner pot that is cookware-grade and stovetop friendly with easy grip handles; a new, easy-to-read, bright and bold display with 48 presets that remembers your custom settings; a cooking progress indicator; and an innovative lid that automatically sets to seal and includes QuickCool technology.

There are new Instant Pot models in the line-up as well. The Duo Evo Plus is the latest generation 10-in-1 multicooker that comes with the new inner pot and lid, and features like the ability to ferment and pasteurize. Then there's the new Duo Nova, which comes in 3, 6, 8, or 10-quart sizes and functions as a 7-in-1 one-touch multicooker with 14 Smart Programs.

Article Tags:  instant pot, instant brands, air fryer, toaster, duo nova, vortex, kitchen appliances, small appliances, multicooker


Instant Brands Family Expands Beyond the Instant Pot

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