Vancouver, BC-based Hitfar Concepts Ltd. has announced a new distribution partnership agreement with Google LLC.
The relationship has been in talks for some time, says Hitfar, which will bring the globally recognized Google brand to its retail partners. From the Western to Eastern coasts of Canada, Hitfar will distribute Google branded products ranging from connected home solutions, to Pixel accessories, and more.
"Hitfar's goal is not only that of a distribution chain, but also an industry leader in product awareness, training, and sustainability," says the company in a prepared announcement. "Google's integration into the current line of accessories offered through Hitfar and Hitfar.com will complement and help to focus our product strategy going forward, leading the way into the future."
"This is going to be a big learning curve for us, but we are excited because Google is now part of our central plans going forward," adds Troy Fargey, President and founder of Hitfar.
Bob Cain, BC Territory Manager (left) and Troy Fargey, President of Hitfar