According to the 2019 FedEx Returns Economy Survey, which was conducted on behalf of FedEx Express Canada, a subsidiary of FedEx Corp., 21% of Gen-Zers admit to returning some of their holiday gifts, which is almost double the number of Boomers at 11%.
The survey, which explored the 'returns economy' and Canadian consumer habits for returning and regifting after the holidays, also uncovered which family members' gifts were most likely to get returned. Overall, one in six Canadians surveyed report returning holiday gifts in a typical year. Of those that return gifts, 36% report that they are most likely to return gifts from their mothers. That number is even higher among men, with 46% reporting that they are most likely to return gifts from their mothers (compared to 30% of women). This is followed by gifts from fathers (22%), sisters (18%), brothers (17%), cousins (10%), grandmothers (8%), and grandfathers (6%).
Sixty per cent of Canadians surveyed feel that online shopping is the fastest and most efficient way to shop for gifts.
"E-commerce and the increased flexibility it offers Canadian consumers continues to impact Canadian holiday shopping behaviours from gift purchase through to returns, as Canadians are now more than ever able to return gifts as easily as they can purchase them," says Lisa Lisson, FedEx Express Canada President.
Beyond returns, Canadians are also turning to regifting as a solution to getting rid of unwanted gifts with a quarter (24%) of Canadians admitting to regifting holiday gifts in a typical year.
"Gen Zs are undeniably driving gift-return behaviours in Canada," says Lisson. "In fact, our survey found that 52 per cent of Gen Zs have returned gifts for cash back or store credit. This generation will continue to contribute to a greater proportion of buyer control. For Canadian businesses, incorporating an effective returns solution is critical to ensuring positive customer experiences."
The poll was conducted by Edelman in partnership with Logit Group on behalf of FedEx between September 20 and September 25 on a sample of 1,502 Canadian consumers above the age of 18. The interviews were conducted online, and respondents were sourced using online panels.