Fossil has launched the new Sport Smartwatch, which is based on the recently-launched Qualcomm Snapdragon Wear 3100 platform, and the new Wear OS by Google.
The watch features extended battery life, a new battery savings mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities. It comes with a colourful silicone strap.
A new campaign that includes the watch is led by model, marathoner, and entrepreneur Candice Huffine, who ran the Boston Marathon, and has committed to a mission of inspiring women to embrace their authentic selves, and love the skin they're in. Huffine will serve as an ambassador for the watch.
"For several years, the health and wellness industry has been converging with smartwatch technology, and Fossil knew there was a tremendous opportunity to provide a connected option for the design-conscious consumer looking to bring style to their wrist," says Steve Evans, Executive Vice President, Fossil Group. "We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style. We're incredibly excited to be able to offer a colourful sport smartwatch with endless customization and equipped with latest Google and Qualcomm technology for a best-in-class consumer experience."
The Fossil Sport smartwatch comes with the new Qualcomm Snapdragon Wear 3100 platform, which brings new capabilities, and extends battery life. It houses a bigger battery (350 mAh) that lasts for up to a full day, and can be extended with a new battery saving mode that adds an additional two days of just telling time. "
The Snapdragon Wear 3100 platform also enhances the ambient mode, allowing for an improved user experience. Select dials will leverage the new platform to showcase colour and a sweeping second hand for more dynamic style.
The evolved Wear OS by Google design simplifies and improves the overall experience. With a quick swipe, users can now access their information faster, receive proactive help from the Google Assistant, and get smarter health coaching from Google Fit. Fossil has also created three hero watch faces that integrate Google Fit to show progress towards two new activity goals, Move Minutes, and Heart Points, which Google Fit designed based on health recommendations from the World Health Organization and the American Heart Association.
Additionally, with integrated sensor processing, heart rate, optimized connectivity, GPS, and NFC capabilities on the platform, the Fossil Sport brings other features to the market. Rapid charging allows the smartwatch to be almost completely charged within an hour. All watches will come with new applications auto-installed, including leading streaming music service, Spotify and peace of mind and safety app, Noonlight.
"As an early partner of Wear OS by Google, Fossil has brought to life a diverse range of beautiful smartwatches that help people stay on top of their daily lives," says Stacey Burr, Vice President of Product Management for Wear OS by Google and Google Fit. "We're thrilled to partner with Fossil to help people lead healthier lives with their latest Fossil Sport Smartwatch and unique watch faces designed with Google Fit."
Fossil Sport launches with six colourways, two case sizes (41 and 43 mm respectively), and various strap options. The new nylon and aluminum case sits alongside 28 new silicone strap options.
The Fossil Sport smartwatch will be available globally starting November 12 for US$255.