Fitbit has launched two new products and a new subscription service for health, wellness, and fitness: an updated version of its popular Versa smartwatch, a new health and fitness subscription service, and a new smart scale, all geared toward offering more actionable insights.
Fitbit Versa 2
The Versa 2 is a premium, voice-enabled smartwatch, as the first smartwatch with Amazon Alexa built-in and an on-device microphone, and comes with the Spotify app for controlling and listening to music and podcasts. Press a button and speak into the microphone, asking Alexa to find the nearest gym, start a Fitbit exercise, or to learn the caloric value of a certain food. Alexa responds via silent, on-screen text responses. You can also use Alexa on the watch to set alarms and timers, check the local weather and news, control smart home devices, and more.
With 5+ day battery life, the watch includes sleep features like Sleep Score and smart wake to help you improve your sleep, a new swimproof design, and Fitbit Pay. The Sleep Score provides insight into your sleep quality, based on your heart rate (both when sleeping and resting), restlessness, time awake, and Sleep Stages. An upgrade to Fitbit Premium (more on this later) will provide more insights and analysis. It has a brighter and crisper display, and an optional always-on mode.
Meanwhile, coming soon to all Fitbit smartwatches is smart wake, which uses machine learning to wake you during an optimal time of your sleep cycle while in light or REM sleep, based on a pre-selected 30-minute interval, so you wake up feeling more refreshed.
A new sleep mode allows you to simultaneously disable your screen display and silence notifications when you want to get some sleep, or simply don't want to be interrupted.
Coming soon, an estimated oxygen variation graph will provide you with an estimate of the variability of oxygen levels in your bloodstream. The data is derived from a combination of the red and infrared sensors on the back of your device. Being aware of short-term variations in the oxygen levels in your bloodstream may indicate variations in your breathing during sleep.
Additional features of the Versa 2 include automatic activity tracking, PurePulse 24/7 heart rate tracking, 15+ goal-based exercise modes, connected GPS, and water resistance up to 50 meters.
Spotify Premium subscribers can control music and podcasts directly from your wrist. The Spotify app lets you control playback on-the-go, change playlists, like songs, and easily switch music output. Additionally, Versa 2 has the ability to store and play 300+ songs from your personal music library, download Pandora stations, and add Deezer playlists.
Like the previous Versa models, Versa 2 displays smartphone notifications so you can view an app, see a call, check a calendar update, and see text notifications right from your wrist. With Android phones, you can use the on-device microphone to reply to texts and notifications from the wrist. Plus, you can also choose from nearly 3,000 apps and clock faces to personalize the stats you see and access the apps you need so everything is in one place.
Versa 2 is also powered by a faster processor compared to Versa for better performance and seamless navigation. It comes equipped with a larger AMOLED display and optional always-on display mode with 2+ days battery life so you can easily check the time and see your stats during a workout without lifting your wrist or pressing a button.
The watch is durable and water resistant up to 50 meters, made with anodized aluminum finish in a natural colour palette. A Special Edition model features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case, plus a contemporary colour-matched classic silicone band in navy and olive, respectively, for two chic styles in one. All special edition devices will also come with a free three-month trial of the Fitbit Premium membership. Other band options are also available separately.
The Fitbit Versa 2 is available for pre-sale for $249.95 in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case, and the special edition model will sell for $279.95. It will be in stores starting September 15.
Fitbit Premium Health and Fitness Subscription Service
The new Premium subscription service, available through the Fitbit app, uses your data to provide actionable guidance and coaching to help you achieve fitness goals. It features customized programs, advanced sleep features, personal insights, workouts, new challenges, health reports, and more, all designed to help you move more, sleep better, and eat well.
Available to any Fitbit users, the service leverages insights from 10+ years of activity, exercise, and sleep data along with behaviour change techniques and insights, and collaborations with academic and medical experts from its Advisory Panel, which includes clinical and exercise psychologists, nutritionists, sleep scientists, and more.
At launch, Premium includes nine guided health and fitness programs that help you get more sleep, wake up energized, increase your activity, manage nutrition and create lasting healthy habits, including Intro to Health Habits, Get More ZZZs, Habits for Restful Sleep, Get Active, Beginner Running, Run Training, Understand Calories, Kick Your Sugar Habit, and Kick Your Salt Habit. Programs include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions, and educational content. Fitbit will launch additional activity, sleep and nutrition programs by the end of the year.
In terms of sleep, Premium features include analysis of your free daily Sleep Score, including a breakdown of the score and graphs that show you how it was calculated, details on how time and percentages in each sleep stage adds to or detracts from your score, how your sleeping heart rate compares to your average resting heart rate, and two guided programs, including a selection of 15-45 minute audio relaxation tools to help you wind down for the night. There are also new correlated insights that reveal connections between your sleep and activity, like that when you walk more, you get more deep sleep which in turn helps you feel more rested.
Over time, the insights get smarter with more advanced guidance, feedback, and suggested actions. It might prompt you to try new programs, view recommended content, nudge you to exercise, and notify you when you get off track.
The video and audio workouts from certified personal trainers in the Fitbit Coach are personalized to you based on your goals and feedback to help you become stronger and improve your overall fitness. The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you.
Coming soon, Premium members will have access to new adaptive challenges and games that introduce new metrics, including active minutes and distance, and the ability to customize the length of each challenge. These new collaborative and adaptive challenges allow users with different activity levels to participate and stay engaged by working toward a common shared goal or tailoring your daily targets to your level.
Later this year, a list of recommended mindfulness exercises from Headspace will be available to help you unwind before sleep, fun and easy-to-follow core and strength workouts from Daily Burn, and premium yoga classes for all levels from Yoga Studio by Gaiam.
Tying all your health and fitness data together, Fitbit is developing additional tools within Premium that will allow you to take control of your health and better identify trends or potential issues with your health and wellness providers. Through Premium, you can access a wellness report that will let you easily share your Fitbit data with your general practitioner, nutritionist, or personal trainer to help you have more informed conversations with your providers. This report is being developed with input from a range of medical professionals at leading facilities to ensure only relevant Fitbit data is shared by you to help facilitate meaningful discussions with your providers. It will include trend data and graphs, as well as additional analysis of your activity, heart rate, sleep and weight data. In the future, you will be able to share insights and analyses around potential health issues.
Fitbit Premium will start rolling out in September 2019 at $13.49/mo. or $106.95/yr. It will be available in English in 17 countries via the Fitbit app this fall, expanding to additional languages in 2020, including Dutch, French, German, Italian, Japanese, Korean and Spanish. All Fitbit users will be eligible for a one-week free trial, and Fitbit Versa2 Special Edition owners will receive a 90-day free trial.
Fitbit Aria Air Smart Scale
Finally, Fitbit introduced the latest model in its line of smart scales, the Aria Air, a low-cost Bluetooth scale that tracks weight and syncs with the Fitbit app to calculate BMI.
You can set a weight goal in the Fitbit app, log your food, and view weight trends along with calories in and out.
Fitbit Aria Air is available in black and white for pre-order and will be available at select retailers worldwide starting late September 2019 for $69.95.