The DX3 Canada retail, marketing, and technology trade event, held annually at the Metro Toronto Convention Centre, confirmed this morning that it would be cancelling the second day of its two-day event due to coronavirus concerns.
News broke this morning through the Globe and Mail that an individual who attended another major conference at the same venue on March 2-3 has tested positive for the virus. That event, the Prospectors and Developers Association of Canada's conference, attracts 25,000 attendees from over 130 countries. While DX3 Canada is on a much smaller scale, the fact that the event takes place in the same venue was a concern.
"Because DX3 2020 is held at the same venue," writes the show organizer in a letter, "we think it is the responsible thing to do and we have to cancel the second day of the event.
"The safety of our participants is our highest priority," the note continues. "We want you all to stay safe and that's why we are canceling. It's an unfortunate situation, though we hope you understand."
The man in question lives in Sudbury and is in his 50s. It is unknown how he contracted COVID-19, the name of the disease one can contract due to the coronavirus, though it could have been from an international attendee. In any event, it is possible that in between the time he contracted it and got tested, he could have transmitted it to other people.
Anyone who attended that conference is being asked to monitor themselves for symptoms like fever or cough for the next 14 days. Among the attendees was Prime Minister Justin Trudeau and Ontario Premier Doug Ford, along with many provincial and federal cabinet ministers and business leaders.
DX3 Canada welcomed leaders from top retail brands yesterday including Walmart, Staples, LCBO, Lowes, Home Hordware, Samsung, Loblaws, and even The Globe and Mail itself. The show typically attracts about 3,200 attendees, mostly from within Canada. Set to take place today was various conference discussing topics like the evolving role of the CMO in the digital space, shaping communications and experiences with consumer data, and how to connect with Gen Z consumers. Set to talk were business leaders from companies like Episerver, OneDash, and Veriday.
A shot from DX3 Canada 2019