At CES this week, the Advanced Television Systems Committee (ATSC) announced release of the final ATSC 3.0 standard for next-generation TV broadcasting.
The new standards will define every aspect of the platform for the next generation of TV broadcasting, opening new opportunities for broadcasters and hardware manufacturers by supporting delivery of features such as 4K resolution, high dynamic range color, higher frame rates, immersive 3D audio and interactive services using a mix of broadcast and Internet connectivity.
"Our suite of ATSC 3.0 standards paves the way for a new kind of television service, one that is far more flexible and adaptable than previous standards," said ATSC President Mark Richer. "The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services,"
South Korean broadcasters commenced ATSC 3.0 broadcast services last year, and plan to offer next month's XXIII Winter Olympics in PyeongChang using the new standard.
"Broadcasters stand ready to take full advantage of the capabilities of the new voluntary standard," said Gordon Smith, President and CEO of the National Association of Broadcasters. "ATSC 3.0 gives local stations the ability to merge resources and information like never before,"
ATSC 3.0 was expected to be on display in private suites and in various behind-the-scenes demonstrations at CES. Consumer products won't arrive immediately, but are likely to be introduced starting in 2019 or 2020.
"Next Gen TV, powered by ATSC 3.0, will offer a breathtakingly immersive viewing experience with access to an array of innovative and interactive information services," said Gary Shapiro, President and CEO of the Consumer Technology Association. "While we forecast sales of digital displays to increase in 2018, we anticipate future growth will be driven in part by this exciting new technology and the amazing features it brings."
"ATSC looks forward to continuing work on the standard, including its deployment in initial markets and future enhancements," said Richer. "We remain uniquely positioned to support the first trial launches of ATSC 3.0 services and products beginning this year. In addition to our ongoing standards work, the ATSC has a very important role in educating stakeholders about how the technology works and assisting in implementation planning in the US and other parts of the world."
Photo credit: BusinessWire. From left to right: Gary Shapiro, President and CEO of the Consumer Technology Association; Sen. Gordon Smith, President and CEO of the National Association of Broadcasters; ATSC President Mark Richer.