Netflix Inc. has taken an interesting step into the world of technology. Its new Netflix Recommended TV program will offer "an independent smart TV evaluation program to help consumers identify televisions built for a superior Internet TV experience."
The deliverable for the consumer will be a Netflix Recommended TV logo, which will appear on approved TV models.
Criteria for the logo will include "better performance, easier menu navigation and new features that improve the experience for Internet TV sources," says Neil Hunt, Chief Product Officer.
Other criteria are expected to be announced this spring, but Netflix says that the program will recognize "consumer benefits" including the ability of the TV to turn on instantly, to launch apps more quickly, and to resume video playback.
Obviously, Netflix has worked with manufacturers of TVs, game consoles, set-top boxes and mobile devices over the entire course of its existence, ensuring that TV sets and other devices can connect to the Internet and host the Netflix player app. But the logo program will now enable manufacturers to highlight Netflix' recommendation of sets that offer "both the best Netflix experience and superior smart TV performance."
The intent is to include TVs at various price points and screen sizes.
Sony Electronics, LG Electronics, Sharp Electronics, VIZIO and the manufacturers of Roku TVs are expected to be among the first to deliver models bearing the new logo. Sony and LG are both quoted in the Netflix announcement, expressing their eagerness to work with Netflix on the logo program.
Initially, the Netflix Recommended TV program is aimed at the US market. However, Netflix expects global manufactures will incorporate many of its recommended features in sets sold worldwide.