The two most anticipated and expected announcements from Apple's event on September 10 were that of new iPhones, including the iPhone 11, 11 Max, and 11 Pro, along with iOS 13, and details and launch date of Apple TV+. But that wasn't all Apple had up its sleeve. Here's a breakdown of everything else that was announced.
Apple Watch Series 5
While fans were disappointed that Apple did not add sleep tracking to the Apple Watch, nor any word on improved battery life, the smartwatch did get some notable upgrades.
Among them is an Always-on Retina display that lets you easily see the time and other information without having to raise your wrist or tap the screen. There are also updated location features, including a built-in compass. For added safety, those with the Cellular version can now make international calls to emergency services, even if your plan hasn't been activated wherever you are. Hand-in-hand with the newly-designed watch, which features a new casing made of lighter titanium versus stainless steel, there's WatchOS 6 with new features like cycle tracking, a noise app, and activity trends.
Now on its 7th generation, the latest iPad (starts at $429) has a 10.2" Retina display and A10 Fusion chip. With advanced cameras and sensors, it supports both the Apple Pencil and full-sized Smart Keyboard. It can also run all day before you need to recharge it, making it great for business use and for students. What's most notable about this new iPad, however, is that it's the first to run on iPadOS, which offers multitasking features, allows you to easily manage and mark up documents, and see more information at a glance via the redesigned Home screen. There are also new ways to use the Apple Pencil for creative activities.
One of the more interesting surprises from the Apple event was the announcement of Apple Arcade, which extends Apple's subscription model beyond television to now gaming as well. Apple will offer its own selection of exclusive games you can't find anywhere else, all of which can be played offline from any Apple device. A subscription of $5.99/mo. will include access to everything in the game, including all updates and expansions, with no ads. Use Family Sharing for up to six people to play. Some of the first games include Ballistic Baseball (depicted above) from Gameloft and Chu Chu Rocket! Universe from Sega. It will be open on the App Store starting September 19, and will require iOS 13 on a mobile device.
Apple went beyond products and software to confirm that it is investing in research that can be useful to its product development going forward, as well as to customers. That's why all of the medical research studies, conducted in partnership with leading academic and research institutions, will be made available later this year to anyone via a new Research app. Studies will include Apple Women's Health Study with Harvard T.H. Chan School of Public Health and the NIH's National Institute of Environmental Health Sciences (NIEHS); Apple Heart and Movement Study with Brigham & Women's Hospital and the American Heart Association; and Apple Hearing Study with the University of Michigan and the World Health Organization (WHO). Apple says this will "democratize how medical research is conducted."