BB Distribution, formerly known as B&B Electronics, has been appointed exclusive Canadian distributor for SoundShield sound deadening products, which debuted at KnowledgeFest in Dallas last month.
SoundShield co-founders John Schwartz and Bryan Schmitt comment: "We're very excited to partner with the powerhouse team at B&B! They have a great reputation and it's an honour to have them exclusively represent our brand SoundShield in Canada."
BB Distribution will stock SoundShield in its 44,000 square-foot headquarters and Western Canada warehouse in Edmonton, AB as well as in its Eastern Canada warehouse and office in Mississauga, ON. The company also has a French speaking Client Services office in Montreal, QC.
"We have the entire country well covered with our warehouse locations and most importantly with our national sales and training team to support our aftermarket automotive electronics specialist dealers," says Jason Haberman, Director, Sales & Marketing for BB Distribution. "We are excited to partner with John and Bryan with this SoundShield brand opportunity in Canada."
SoundShield's flagship product is a 4.5mm thick, triple-layer damping sheet with a flexible butyl rubber, high-tac adhesive base, a heat-rejecting foil centre and a high-tech, waterproof closed-cell foam top layer. The sheets easily install on vehicles sheet metal and panels prone to vibration and transfer of road noise.
"We originated the adhesive compound after much testing in Alaska where my retail shop (Perfectionist Auto Sound & Security) is located," explains Schwartz, "so we know SoundShield will adhere easily and remain bonded even in the coldest Canadian winters."
B&B Electronics changed company names to BB Distribution this year after 47 years of distributing 12V electronics and accessories. The company is known for its annual BB Dealer Expo in Edmonton where they offer the BB Installer IQ School with high level 12V technician training over three to four days.
"Their dedication to the specialist retailer channel is a significant reason we chose to sign BB Distribution as our exclusive Canadian distribution partner for SoundShield," adds the company.
Founded in 2019, SoundShield is headquartered in Anchorage, AK, with its central U.S. distribution facility in Dallas, TX.