Apple is adding support for 4K and HDR content with its newest Apple TV 4K, which was announced at the company's press event today in Cupertino, CA.
The new Apple TV 4K offers support for 4K and High Dynamic Range (HDR) content, allowing users to enjoy a growing selection of 4K HDR movies on iTunes, as well as popular video services like Netflix and Amazon Prime Video. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available.
The Siri Remote will also get a subtle redesign, including a new white circle around the "menu" button. With the remote, users can search for content using just their voice. With the new Apple TV 4K, they can ask Siri to "show me movies in 4K," for example. Later this year, users in the U.S. will also be able to ask things like "Watch the Warriors game" or "What's the score of the Cubs game?"
Built on the A10X Fusion chip - the same chip that powers iPad Pro - the new Apple TV 4K offers support for both Dolby Vision and HDR10. It also includes a built-in high-performance 4K video scaler. The Apple TV 4K will automatically detect the 4K TV's capabilities and optimize setup to deliver the best quality picture.
The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. It will be available in Canada later this month.
As with previous-generation Apple TVs, users can share photos, videos, music, and more, among Apple devices, including the iPhone and iPad via features like iCloud and AirPlay.
With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theatre speakers.
Since Apple TV is always at home, it can act as a home hub for all HomeKit accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset).
Apple TV 4K starts at US$179 for 32GB or US$199 for 64GB, joining Apple TV (4th generation) 32GB at US$149. Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22. Stay tuned for Canadian pricing.