As anticipated, Apple revealed three new iPhones at its press conference earlier today in Cupertino, CA: the flagship iPhone X, along with the iPhone 8 and 8 Plus.
The iPhone X features a 5.8" Super Retina OLED display, A11 Bionic chip, an improved rear camera with dual optical image stabilization, and, for the first time in an iOS device, wireless charging. Additionally, using the new TrueDepth camera and Face ID, iPhone X customers can securely pay for items at participating retailers.
The TrueDepth camera system is made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay, gain access to secure apps and many more new features. Meanwhile, Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave to keep data extremely secure, while all of the processing is done on-device and not in the cloud to protect user privacy. Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks.
Jony Ive, Apple's Chief Design Officer, says the iPhone X is "all display," a goal the company has set out to achieve for more than a decade. "The iPhone X is the realization of that vision. iPhone X marks a new era for iPhone - one in which the device disappears into the experience."
The all-screen display precisely follows the curve of the device, clear to the rounded corners. The all-glass front and back feature durable glass, and come in silver or space grey, combined with a highly polished, surgical-grade stainless steel band that seamlessly wraps around and reinforces iPhone X. As with the iPhone 7 and 7 Plus, it is water- and dust-resistant.
The HDR display supports Dolby Vision and HDR10, while True Tone dynamically adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience, says Apple.
iOS 11 is redesigned to take full advantage of the Super Retina display and replaces the Home button with fast and fluid gestures, allowing customers to naturally and intuitively navigate iPhone X. Simply swipe up from the bottom to go home from anywhere.
The new 7MP TrueDepth front camera that enables Face ID features wide colour capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera.
iPhone X also features a redesigned dual 12MP rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new colour filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide colour capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.
The cameras on iPhone X are custom tuned for AR experiences. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the GPU enables graphics at 60fps, while the image signal processor does real-time lighting estimation. With ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen.
The new camera also delivers better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis.
Portrait mode with Portrait Lighting on both the front and rear cameras brings dramatic studio lighting effects to iPhone and allows customers to capture portraits with a shallow depth-of-field effect in five different lighting styles.
With iOS 11, iPhone X supports HEIF and HEVC for up to two times compression and storage for twice the photos and videos.
The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more.
The A11 Bionic chip features a six-core CPU design with two performance cores that are 25% faster and four efficiency cores that are 70% faster than the A10 Fusion. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70% greater performance for multi-threaded workloads, giving customers more power to multitask while lasting two hours longer than iPhone 7. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30% faster graphics performance than the previous generation.
The new A11 Bionic neural engine is a dual-core design and performs up to 600 billion operations per second for real-time processing. A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features.
Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie.
Apple also gave a sneak peek of AirPower, an Apple-designed wireless charging accessory coming in 2018, which offers a generous active charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X customers to simultaneously charge up to three devices, including Apple Watch Series 3 and a new optional wireless charging case for AirPods.
iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3. It will come in silver and space grey in 64GB and 256GB models starting at $1,319 outright, or through carriers at subsidized pricing on contract terms.
Joining the iPhone X in Apple's line-up is the new iPhone 8 and iPhone 8 Plus, which feature Retina HD displays, the A11 Bionic chip, and wireless charging. They come in three new finishes: space grey, silver, and gold, with a glass back design made with durable glass. Both are water- and dust-resistant.
The iPhone 8 has a 4.7" screen and iPhone 8 Plus a 5.5", both with True Tone, and redesigned stereo speakers that Apple says are up to 25% louder and deliver deeper bass.
Like the iPhone X, the cameras on the iPhone 8 Plus are custom-tuned for AR experiences. Both allow for the capture of 4K video up to 60fps, and 1,080p slow-mo up to 240fps.With iOS 11, both iPhone 8 and iPhone 8 Plus support HEIF and HEVC for up to two times compression and storage for twice the photos and videos.
iPhone 8 Plus features dual 12MP cameras and Portrait mode with Portrait Lighting.
iPhone 8 and iPhone 8 Plus will be available in Canada in increased 64GB and 256GB capacity models starting at $929. Customers will be able to order iPhone 8 and iPhone 8 Plus beginning Friday, September 15, with availability beginning Friday, September 22.