The latest version of the Apple Watch Series 3 now adds built-in cellular connectivity, allowing users to stay connected, make calls, and receive text messages, even if they leave the iPhone at home.
The third-generation Apple Watch features intelligent coaching features, water resistance (up to 50 metres), and a new barometric altimeter that measures relative elevation. It comes in two models: one with GPS and cellular, and one with GPS, both featuring a 70% faster dual-core processor and new wireless chip.
"We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone," says Jeff Williams, COO of Apple. "
With the combination of cellular and watchOS 4, Apple Music users will be able to stream 40 million songs right from their wrist.
Apple Watch Series 3 (GPS + Cellular) features a full LTE and UMTS cellular radio that switches seamlessly to cellular when it is away from iPhone. The watch shares the same number as iPhone so there's no need to provide an additional number to family, friends or colleagues; and to help get customers started, participating carriers are also offering special introductory cellular plans at launch.
Customers have the ability to make cellular calls directly with Apple Watch Series 3 (GPS + Cellular) and, when paired with AirPods, enjoy a seamless and fully wireless experience. Apple also pioneered an industry-first antenna design that uses the display itself as both a transmitting and receiving element for LTE and UMTS, while introducing a built-in eSIM that is over one-hundredth the size of a traditional SIM card, making over-the-air activation possible without compromising space.
Powering Apple Watch Series 3 is the S3, Apple's third-generation architecture featuring a faster dual-core processor, which allows for quicker app launch times and smoother graphics, and, for the first time, enables Siri to speak using the built-in speaker. Apple designed a new custom wireless chip called W2, making Wi-Fi 85% faster and Bluetooth and Wi-Fi 50% more power efficient, while still providing all-day battery life and keeping the size virtually the same as before. Apple Watch Series 3 also features a barometric altimeter that assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.
watchOS 4 features an updated Heart Rate app that provides insight into heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. Customers can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive. Other great watchOS 4 features include the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims. With GymKit, users will soon enjoy the ability to connect to their favourite cardio equipment and experience two-way synchronization of data with just a tap, resulting in the most accurate information possible.
The redesigned Music app experience automatically syncs playlists like New Music Mix and Favorites Mix, along with the user's most listened to music. Later this fall, Apple Watch Series 3 (GPS + Cellular) will stream music, giving users access to any song from Apple Music, straight from the wrist. The new Radio app also enables listeners to access Beats 1 live or any Apple Music radio station while away from iPhone or Wi-Fi.
Apple Watch Series 3 (GPS + Cellular) will be available for order beginning Friday, September 15, and officially available Friday, September 22. It starts in Canada at $519 and Apple Watch Series 3 (GPS) starts at $429. Both feature new upgrades like a faster dual-core processor and wireless chip, along with a barometric altimeter. Apple Watch Series 3 (GPS + Cellular) also debuts a special red Digital Crown and exclusive "Explorer" watch face that shows cellular connectivity through a unique design. Series 1 will be available at a new starting price of $329.
In addition to silver or space grey aluminum, Apple Watch Series 3 now comes in a new gold aluminum, along with silver or space black stainless steel cases, which all pair with an assortment of new band colours and styles. The Woven Nylon is updated with a new pattern and the lightweight Sport Loop adjusts to fit wrists. Apple Watch Edition expands to include a dark grey ceramic case that pairs with a new two-toned Sport Band.
Apple Watch Nike+ has been extremely popular, and this fall, the partnership continues with both models of Series 3 pairing with a new pure platinum/black Nike Sport Band or Sport Loop in exclusive colours. The Nike Run Club app has been updated to introduce new features: Audio Guided Runs deliver coaching and motivation from Nike's elite coaches, athletes and entertainers, while the Cheers feature makes running more fun by allowing your friends to send audio-based cheers, which will motivate you during a run. Just Do It Sundays continues to provide inspiration and rewards from participation in the world's largest running community.
Apple Watch Hermès models come with built-in cellular and pair with a collection of new bands, including the Single Tour Rallye, in perforated Gala calfskin, inspired by the classic Hermès driving glove, and the Single Tour Eperon d'Or, in printed Gala calfskin, inspired by the equestrian scarf pattern designed by Henri d'Origny in 1974. A new watch face, inspired by the Carrick Hermès watch, also designed by Henri d'Origny in 1993, completes the existing selection of Hermès watch faces.