Adobe's annual MAX creativity conference in Los Angeles kicks off today with announcements of new products for its expanding Creative Cloud online subscription apps and service. But the much-awaited availability of Photoshop for iPad stole the show for achieving a challenging task, years in the making.
Photoshop, Adobe's most globally recognized photo editing software, now three decades old, finally runs on an iPad using an Apple Pencil, joining the big leagues of Windows and Apple computer desktops. It will run on selective Apple iPads, from iPad Pros to cheaper consumer iPads that support Apple's Pencil digital stylus, which cleverly replaces a mouse.
Available today online at Adobe' subscription-based Creative Cloud (CC), it joins all of Adobe's offerings for drawing, painting, illustrating, video and music editing, along with other services.
Adobe's Cloud service for example, allows project collaboration, shared customized tools, and is available on different devices. For example, you can save a Photoshop PSD format file created on a Windows 10 computer, re-open it on a Mac OS laptop, and now also re-open it on a iOS iPad.
This speaks volumes to Adobe's serious commitment to supporting mobile devices for their flagship applications. Future plans include Photoshop versions for other mobile devices as well as continued fast-paced updates to the just released Photoshop for iPad which admittedly, Adobe says does not have the entire feature set of the desktop versions, but enough to make it worthwhile.
Apart from expert Adobe product users and workshops for some 15,000 attendees, MAX hosts keynote speakers and panelists known for their creative endeavours outside the world of Adobe. This year's headline speakers like writer, director, and producer M. Night Shyamalan, musician Dave Grohl, singer/songwriter Billie Eilish, visual artist Shantell Martin, writer and comedian John Mulaney, and artist Takashi Murakami, will not tell you the how tos of Photoshop, Illustrator, Audition, or Premiere. They will share their life stories of success and failures to an attentive audience of more than 15,000 aspiring creators.
For example, last night at a MAX private showing of the new Terminator: Dark Fate movie, an open Q&A session with director Tim Miller of Deadpool fame and key members of his team revealed "insider" tidbits about the action-filled movie, like that Linda Hamilton never watched her daily filming and Arnold Schwarzenegger intentionally tested Miller by continuously ruining reshot scenes at another location he disliked - Miller got his way.
Tim Miller, Director of such movies as Deadpool and the upcoming Terminator: Dark Fate
After much talk about the technical aspects of the film's use of Adobe products like Premiere movie editor, Miller's advice to his ambitious audience attendees on the key to being successful was most frank and moving: "I didn't get my shot at directing until I was 50. Despite the prevailing attitude that success was easy for white men, it wasn't easy for me," he said. "I worked pretty hard and the only way I got my shot was by staying in the game. If you are not playing, you can't win. There's a lot of talented and awesome people around, but I felt it was luck as much as anything, luck in being there and playing the game. Stick to it and the more you do it, the better you're going to get. And then when you get your chance and luck does go your way, you're able to take advantage of it."
OTHER ADOBE MAX NEWS
Adobe also announced other faster and more powerful products spanning multiple surfaces. It extended sketching and painting Adobe Fresco to Microsoft Surface, previewed the highly anticipated Adobe Illustrator on iPad and the all-new Photoshop Camera. It also introduced Adobe Aero, a new authoring tool for creating in augmented reality.
Updates on Lightroom, Premiere Pro, After Effects, InDesign, and Adobe XD powered by Adobe Sensei's AI and machine learning technology include Auto Reframe in Premiere Pro, Object Selection in Photoshop, Auto Tone in Photoshop Camera, and Live Brushes in Fresco enabling creatives to work faster and smarter.
"We're excited to push the frontiers of creativity to make everyone more productive and express their creative vision," said Scott Belsky, Chief Product Officer and Executive Vice President, Creative Cloud, Adobe. "Today's announcements redefine the creative experience for everyone-not only seasoned professionals, but also the next generation of designers, photographers, filmmakers and illustrators."
Adobe also announced improvements on the following:
Creative Cloud Desktop Redesigned: Adobe unveiled a redesigned Creative Cloud desktop app, which offers a more intuitive way to access, update, discover and learn Adobe apps. The update includes a powerful native search engine, which searches across all Creative Cloud assets and files, and access to tutorials. It also features new ways to access services such as Adobe Fonts, Adobe Stock and Behance, as well as a new full-screen management tool for Creative Cloud Libraries.
Creative Cloud Libraries captures, organizes, and shares the creative ingredients you want to have at your fingertips. Libraries are now fully integrated with XD, allowing you to leverage what you create in other applications, such as Illustrator, directly in XD. Now it can also be accessed in Microsoft Word and PowerPoint, empowering your non-creative colleagues to build on-brand documentation and presentations with the most up-to-date assets.
Finally, Adobe developed Library packs, pre-populated Libraries built to act as an entry way to Libraries for new users.
Live Coediting and Document History in Adobe XD: Released as a beta feature, live Coediting lets multiple users work in a document at the same time, enabling real-time collaboration for design teams and stakeholders. The addition of Document History allows anyone on a team to see a list of saved versions of documents, browse previously saved versions, and open any given version in a new window to see changes.
Premiere Pro released Auto Reframe, a new feature that uses Adobe Sensei technology to analyze footage and apply intelligent panning and cropping to keep the action in the frame. This feature is designed to save creators hours of mundane tasks so they can spend time being more creative.
After Effects released significant performance updates with smooth, fluid playback of cached previews, faster Multi channel EXR files and a faster Content-Aware Fill that uses half as much memory.
Lightroom launched interactive in-app tutorials on desktop offering new ways to learn how to edit photos and get inspired by professional photographers. It also features Panorama Fill Edges a Content-Aware Fill technology to fill missing information on panorama photos. It can be accessed in-app and is available on Windows and Mac.
In Design launched new support of SVG Imports across digital and print design workflows, in addition to the option to use customizable Variable Fonts within the app. Designers can adjust typeface properties such as weight, width, slant and optical size. Adobe is also offering a new feature for Asset Link that enables direct linking between Adobe Experience Manager (AEM) Assets and InDesign helping further accelerate print and digital content creation.
Substance, the 3D texturing software suite, is Adobe's game changer for creative projects. Over the years, its portfolio of products has enabled hyper-realistic design content and experiences for artists that work in gaming, entertainment, product design, and architecture, blending the real and digital worlds. Its toolset allows projects to be brought to life faster with more realism than ever before. Substance joined the Adobe family earlier this year.
Pricing and availability on new products
Updates to Creative Cloud desktop software are now available to all Creative Cloud subscribers, including those using membership plans for individuals, students, teams, educational institutions, government agencies, and enterprises.
Adobe's mobile apps are available for download from the Apple App Store and Google Play Store.
Adobe Photoshop on iPad is available to all Creative Cloud customers who are subscribed to Photoshop. It can also be purchased through the Apple App Store.
Adobe Fresco is available as a single app for $10/mo. or with most Creative Cloud plans. A free minimum version is also available with many of the same features as the full version.
Adobe Illustrator on iPad will be available in 2020.
Adobe Aero is available as a free iOS app.
For more information on Adobe MAX go to max.adobe.com where the conference can be live streamed starting on Monday, November 4 at 9 a.m. PT and on Tuesday, November 5 at 10 a.m. PT. The convention ends November 6.
(At top) Shantanu Narayen, Chairman and CEO of Adobe delivers a keynote address at the conference. "You finally have the ability to do with a stylus what you did with a mouse wherever you are."