Adobe Expands Creative Cloud Video Features & Integration

Frank Lenk

Published: 04/20/2017 01:36:30 PM EST in Frank Lenk

Adobe Expands Creative Cloud Video Features & Integration

Ahead of the NAB show, April 22-27 in Las Vegas, Adobe Systems Inc. has announced a major update to its Creative Cloud software suite, focused on improving collaborative video workflows.

The new Creative Cloud release includes expanded features for graphics and titling, animation, working with audio, and sharing assets. It also adds support for newer video formats including HDR, 4K and VR. And it includes new integrations with Adobe Stock, Adobe Sensei and Adobe Experience Cloud.

Improved Workflows

New and improved capabilities include:

Motion Graphics Templates, that bring Adobe After Effects features into Adobe Premiere Pro. Users can now add titles, animations and ‘lower thirds' to their videos, and share custom motion-graphics templates via Creative Cloud libraries.

Essential Sound Panel in Premiere Pro simplifies audio mixes and sound improvements.

Ambisonic audio gives Premiere Pro better support positionally-aware audio, targeting VR-enabled platforms such as YouTube and Facebook.

Camera Shake Deblur in After Effects helps "rescue unusable footage" by reducing motion blur.

Character Animator, currently released in beta form, can animate multiple ‘puppets' created in Adobe Photoshop or Illustrator, with new ‘walk cycles.'

Team Projects, also in beta, lets teams or enterprise users create a secure cloud-based collaborative workflow, with support for Adobe's Dynamic Link and Media Encoder.

Adobe also reports that it has added "hundreds of third-party integrations" to Premiere Pro, including support for Apple Touch Bar for the MacBook Pro, and Microsoft Surface Dial.

Adobe Sensei machine-learning framework enables new capabilities, such as automatically normallizing audio loudness across an entire timeliene, in Premiere Pro or Audition. Sensei is also used to help ensure lip-sync for animations. A ‘video recommendation engine' uses "hundreds of billions of online video consumption points' to recommend relevant content to audiences.

Adobe Stock is now said to offer millions of video assets, including material in 4K and HD, with the ability to scrub through clips directly in Creative Cloud applications. The new Destination Publish workflow allows users to sell their work directly from Premiere Pro and Media Encoder, into top sites such as YouTube, Facebook, Twitter and Behance.

Adobe has also announced a partnership with Pond5, adding stock content covering content themes such as lifestyle, recretation, sports and more.

Integration with Adobe Experience Cloud gives creative agencies and media companies the ability to leverage analytics and provide advertisers with audience-based targeting. Adobe Analytics Cloud allows measurement of performance of video content through social media. Adobe Advertising Cloud streamlines ad planning and buying.

See it at the Show

The new features are now available to Creative Cloud subscribers. The current price is $49.99 USD per month.

Attendees at NAB can see Creative Cloud at the Adobe booth (#SL4010, South Hall in the Las Vegas Convention Center) and at "over 140" partner booths.

Article Tags:  Adobe, Creative Cloud, Premiere Pro, After Effects, Photoshop, Illustrator, NAB, show, Las Vegas


Adobe Expands Creative Cloud Video Features & Integration

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