Claiming the title of "America's fastest growing TV brand," TCL Corporation today at CES unveiled a series of 4K TVs featuring Roku integration and support for Dolby Vision high dynamic range display.
"TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market," said Chris Larson, Vice President, Sales and Marketing, TCL North America. "We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S."
TCL states that it is bringing a total of 25 new Roku TVs to the North American market this year. The new models are split into three series.
The new C and P series TVs will incorporate Dolby Vision, and support both Dolby Vision and generic HDR (HDR10) standards for high dynamic range (HDR) display. Dolby Vision is said to deliver "greater brightness and contrast," and "a fuller palette of rich colors."
"We're excited to partner with TCL to deliver Dolby Vision to more consumers than ever before," said Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories. "Preserving the artistic intent of the content creator, watching Dolby Vision is more like looking through a window than at a screen."
TCL also continues to build on a partnership with Roku that began in 2014. The new 2017 4K HDR Roku models include the latest 7.5 version of the Roku OS, accessing Roku's content line-up of over 4,500 streaming channels and over 450,000 movies and TV episodes. The software allows pausing of live over-the-air programming. Automatic updates continue to add new channels and features.
The TCL Roku TV C-Series ("Contemporary Design) delivers 4K HDR display with "super slim, elegant design." TVs support Dolby Vision for brighter images and deeper darks. HDR Dynamic Contrast optimizes contrast for each HDR scene. Wide color gamut and advanced LED phosphors are said to deliver more realistic colors, brighter highlights and increased contrast.
TCL 4K Creative Pro up-scaling enhances existing HD content for 4K display. The enhanced Roku remote includes a headphone jack for private listening. TVs also include voice search, 802.11ac wireless and Ethernet networking, and 3 HDMI 2.0a ports with HDCP 2.2.
The C-Series is scheduled to be available this spring, in screen sizes from 49 to 75 inches.
The TCL Roku TV P-Series ("Picture Performance") is designed for great value, and offers 4K UHD picture, Dolby Vision, Wide Color Gamut with advanced LED phosphors, Creative Pro up-scaling, advanced remote, 802.11ac and Ethernet connectivity, and 3 HDMI 2.0a ports with HDCP 2.2. HDR Contrast Control Zones optimize contrast across 72 zones.
A 50-inch model will launch at $499.99 USD. The full lineup will include screen sizes from 50 to 65 inches.
The TCL Roku TV S-Series ("Smart Value") offers 4K UHD picture, with HDR and Creative Pro up-scaling. Models will range from 43- to 65-inch screen size, and will be available starting this Spring. A A second S-Series with smaller screen sizes from 28 to 49 inches will feature 1080 Full HD display, wireless and Ethernet connectivity, and the Roku OS.
TCL TVs are on display at CES in booth 12929 in the Central Hall.